Curves International Inc., whose 30-minute workout for women once made it among the world’s fastest-growing franchises, seems to be running out of steam.
Over the past three years its U.S. franchisees have been closing outlets at a rapid rate, shrinking the chain by about a third: to 5,208 U.S. sites at the end of last year from 7,748 at the beginning of 2007, according to a recent franchise disclosure document the company filed with state regulators. More than 1,000 Curves vanished across the country in 2009, while just 35 new locations opened.
What else can I say but- “HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!”? Get used to it,princesses. That is what the future will look like for women if the much trumpeted “End of Men” ever materializes.
The Curves formula is fairly simple: Each club features a circuit of strengthening and cardiovascular exercise equipment. Accompanied by upbeat music, members move from machine to machine, prompted by an audio tape. Monthly dues vary by market, but can range from about $29 to $49.
Some say the women-only concept helps combat the “intimidation factor” that may discourage trips to a local gym where one might encounter buffed bodies in Spandex—and men. Also, from the start Curves has encouraged women to operate the facilities, and the chain soon became a magnet for would-be female entrepreneurs.
“Intimidation factor”. “Ooooooooohhhhh, men are so scary,oooooh….” If left unchecked, we’d have scary men doing bench presses all over the place-the horror! Remember this the next time some ball-busting career bitch says you’re “intimidated by a strong woman”……HAHAHAHAHAHAHAHAHA! I’m sorry,the irony is too much to handle.
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